The Boom of Microbusinesses in America
The onset of a worldwide pandemic sparked the increase of online business and e-commerce. As we witnessed businesses be shut down when the nation was put on lockdown, a new economic opportunity arose. With this wave of online business came the new concept of microbusinesses. Online microbusinesses are defined as businesses with a discrete domain name and an active website. About 90% of these online businesses employ fewer than 10 employees. Founding a microbusiness is easy and simply takes a passion of some form. The pandemic started a new trend of these so called microbusinesses. In fact, Americans created 2.8 million more online microbusinesses in 2020 than in 2019, which was following the hit of the pandemic. This increase in online businesses aligns with the recent overall increase in entrepreneurial activity. Founders of microbusinesses generally have a separate profession, are following interests, and do not associate with a larger industry. This entails many negative downsides including a limited access to capital. Public policy is key in the aspect of small business growth because of those natural barricades. Productive public policy can be the foundation for business creation and growth, even economic success as a whole. One major concern for online microbusinesses are the policies surrounding broadband access. Americans who live in densely-populated areas have reliable access to broadband, high internet speeds and mobile data coverage. On the other hand, rural and remote regions of the country still have very limited broadband access which negatively affects how competitive online businesses, especially microbusinesses, can be in those areas. The President and CEO of the Business Council of Alabama, Katie Boyd Britt, has been working with both public and private partnerships to get Alabama equipped in all areas with high-speed broadband. Accomplishing this would allow for more online business growth as people in more rural areas would gain access to broadband. Public policy regarding business growth usually falls down to the state level which also makes it much more difficult to make progress. However, if more business people continue to take initiative in the realm of public policy, business creation and entrepreneurship would be inclined to rise.
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