The Boom of Microbusinesses in America

The onset of a worldwide pandemic sparked the increase of online business and e-commerce. As we witnessed businesses be shut down when the nation was put on lockdown, a new economic opportunity arose. With this wave of online business came the new concept of microbusinesses. Online microbusinesses are defined as businesses with a discrete domain name and an active website. About 90% of these online businesses employ fewer than 10 employees. Founding a microbusiness is easy and simply takes a passion of some form. The pandemic started a new trend of these so called microbusinesses. In fact, Americans created 2.8 million more online microbusinesses in 2020 than in 2019, which was following the hit of the pandemic. This increase in online businesses aligns with the recent overall increase in entrepreneurial activity. Founders of microbusinesses generally have a separate profession, are following interests, and do not associate with a larger industry. This en...